	{"id":15,"date":"2024-01-17T04:03:58","date_gmt":"2024-01-17T04:03:58","guid":{"rendered":"https:\/\/lumilux.novaworks.net\/?page_id=15"},"modified":"2025-06-28T05:35:15","modified_gmt":"2025-06-28T05:35:15","slug":"about-us","status":"publish","type":"page","link":"https:\/\/carataura.com\/index.php\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15\" class=\"elementor elementor-15\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ae17a6 e-flex e-con-boxed kitify-col-width-auto-no ignore-docs-style-no kitify-disable-relative-no e-root-container elementor-top-section e-con e-parent\" data-id=\"8ae17a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b88824 mbtabcontrolisselect-yes mttabcontrolisselect-false kitify_tab-full-no elementor-invisible kitify-has-entrance-animation elementor-widget kitify elementor-kitify-tabs\" data-id=\"7b88824\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;kitifyShortFadeInUp&quot;}\" data-widget_type=\"kitify-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"kitify-tabs kitify-tabs-style-default kitify-tabs-position-top kitify-tabs-move-up-effect\" data-settings=\"{&quot;activeIndex&quot;:0,&quot;event&quot;:&quot;click&quot;,&quot;autoSwitch&quot;:false,&quot;autoSwitchDelay&quot;:3000}\">\n            <div class=\"kitify-tabs__control-wrapper\">\n                <div id=\"kitify-tabs-control-1291\" class=\"kitify-tabs__control kitify-tabs__control-icon-left active-tab\" data-tab=\"1\" tabindex=\"1291\"><div class=\"kitify-tabs__control-inner\"><div class=\"kitify-tabs__label\"><div class=\"kitify-tabs__label-text\">ABOUT US<\/div><\/div><\/div><\/div><div id=\"kitify-tabs-control-1292\" class=\"kitify-tabs__control kitify-tabs__control-icon-left \" data-tab=\"2\" tabindex=\"1292\"><div class=\"kitify-tabs__control-inner\"><div class=\"kitify-tabs__label\"><div class=\"kitify-tabs__label-text\">Our Story<\/div><\/div><\/div><\/div><div id=\"kitify-tabs-control-1293\" class=\"kitify-tabs__control kitify-tabs__control-icon-left \" data-tab=\"3\" tabindex=\"1293\"><div class=\"kitify-tabs__control-inner\"><div class=\"kitify-tabs__label\"><div class=\"kitify-tabs__label-text\">Our Mission<\/div><\/div><\/div><\/div><div class=\"kitify-tabs__control-wrapper-mobile\"><a href=\"#\" rel=\"nofollow\" target=\"_self\"><\/a><\/div>            <\/div>\n                        <div class=\"kitify-tabs__content-wrapper\">\n                <div id=\"kitify-tabs-content-1291\" class=\"kitify-tabs__content active-content\" data-tab=\"1\"><p data-start=\"265\" data-end=\"298\"><strong data-start=\"265\" data-end=\"298\">CARAT AURA KNOW YOUR AURA<\/strong><\/p><p data-start=\"265\" data-end=\"298\"><strong data-start=\"265\" data-end=\"298\">Elegance. Purity. Innovation.<\/strong><\/p><p data-start=\"300\" data-end=\"656\">At <strong data-start=\"303\" data-end=\"317\">Carat Aura<\/strong>, we don\u2019t just create jewelry \u2014 we craft timeless expressions of beauty, individuality, and modern luxury. Founded in the heart of <strong data-start=\"449\" data-end=\"458\">Surat<\/strong>, India\u2019s diamond capital, Carat Aura blends heritage craftsmanship with cutting-edge design to bring you exquisite pieces in <strong data-start=\"584\" data-end=\"598\">925 silver<\/strong><\/p><p data-start=\"658\" data-end=\"731\">Each piece tells a story \u2014 of love, tradition, strength, and celebration.<\/p><p data-start=\"733\" data-end=\"952\">We believe true luxury should be <strong data-start=\"766\" data-end=\"805\">affordable, ethical, and expressive<\/strong>. That\u2019s why we use only premium materials, work directly with expert artisans, and maintain transparency at every step \u2014 from sourcing to styling.<\/p><p data-start=\"954\" data-end=\"1088\">Whether it&#8217;s a delicate ring, a bold necklace, or a statement set \u2014 <strong data-start=\"1022\" data-end=\"1036\">Carat Aura<\/strong> is for those who wear their personality with pride.<\/p><\/div><div id=\"kitify-tabs-content-1292\" class=\"kitify-tabs__content \" data-tab=\"2\"><p data-start=\"280\" data-end=\"334\"><strong data-start=\"280\" data-end=\"334\">From the Heart of Surat, To the Soul of the World.<\/strong><\/p><p data-start=\"336\" data-end=\"491\">Carat Aura began with a simple dream \u2014 to make <strong data-start=\"383\" data-end=\"401\">luxury jewelry<\/strong> not just a symbol of status, but a reflection of <strong data-start=\"451\" data-end=\"490\">personal style, ethics, and emotion<\/strong>.<\/p><p data-start=\"493\" data-end=\"769\">Born in <strong data-start=\"501\" data-end=\"510\">Surat<\/strong>, the diamond capital of India, Carat Aura is the result of years of experience, passion, and innovation in the world of gems and precious metals. We saw a gap \u2014 between traditional jewelry that felt outdated, and modern customers seeking beauty with meaning.<\/p><p data-start=\"771\" data-end=\"863\">So we decided to create something different.<br data-start=\"815\" data-end=\"818\" \/>Something elegant.<br data-start=\"836\" data-end=\"839\" \/>Something <strong data-start=\"849\" data-end=\"862\">authentic<\/strong>.<\/p><p data-start=\"865\" data-end=\"1149\">At Carat Aura, every piece is a promise \u2014<br data-start=\"906\" data-end=\"909\" \/>\u2705 Of <strong data-start=\"914\" data-end=\"924\">purity<\/strong>, using only 925 silver<br data-start=\"997\" data-end=\"1000\" \/>\u2705 Of <strong data-start=\"1005\" data-end=\"1014\">style<\/strong>, blending Indian artistry with international elegance.<br data-start=\"1069\" data-end=\"1072\" \/>\u2705 Of <strong data-start=\"1077\" data-end=\"1093\">transparency<\/strong>, with direct-from-maker pricing and ethical sourcing.<\/p><p data-start=\"1151\" data-end=\"1268\">What started as a small spark in a workshop in Surat is now shining across homes, hearts, and hands around the world.<\/p><p data-start=\"1270\" data-end=\"1374\">We\u2019re not just selling jewelry.<br data-start=\"1301\" data-end=\"1304\" \/>We\u2019re celebrating stories \u2014 of love, strength, beginnings, and legacy.<\/p><p data-start=\"1376\" data-end=\"1424\"><strong data-start=\"1376\" data-end=\"1398\">This is our story.<\/strong><br data-start=\"1398\" data-end=\"1401\" \/>Now let\u2019s create yours.<\/p><p data-start=\"1426\" data-end=\"1474\"><strong data-start=\"1426\" data-end=\"1474\">Carat Aura \u2013 Crafted for the Aura You Carry.<\/strong><\/p><\/div><div id=\"kitify-tabs-content-1293\" class=\"kitify-tabs__content \" data-tab=\"3\"><p data-start=\"168\" data-end=\"339\">At <strong data-start=\"171\" data-end=\"185\">Carat Aura<\/strong>, our mission is to <strong data-start=\"205\" data-end=\"231\">redefine modern luxury<\/strong> by crafting elegant, ethical, and affordable jewelry that empowers individuality and celebrates every aura.<\/p><p data-start=\"341\" data-end=\"351\">We aim to:<\/p><ul data-start=\"353\" data-end=\"822\"><li data-start=\"353\" data-end=\"496\"><p data-start=\"355\" data-end=\"496\">\u2728 Bring <strong data-start=\"363\" data-end=\"377\">925 silver<\/strong>, \u00a0jewelry to the world with <strong data-start=\"450\" data-end=\"469\">trusted quality<\/strong> and <strong data-start=\"474\" data-end=\"493\">timeless design<\/strong>.<\/p><\/li><li data-start=\"497\" data-end=\"603\"><p data-start=\"499\" data-end=\"603\">\u2728 Make premium jewelry <strong data-start=\"522\" data-end=\"536\">accessible<\/strong> without compromising on <strong data-start=\"561\" data-end=\"600\">style, standards, or sustainability<\/strong>.<\/p><\/li><li data-start=\"604\" data-end=\"721\"><p data-start=\"606\" data-end=\"721\">\u2728 Support <strong data-start=\"616\" data-end=\"643\">skilled Indian artisans<\/strong> and embrace innovation that respects both <strong data-start=\"686\" data-end=\"699\">tradition<\/strong> and the <strong data-start=\"708\" data-end=\"718\">future<\/strong>.<\/p><\/li><li data-start=\"722\" data-end=\"822\"><p data-start=\"724\" data-end=\"822\">\u2728 Inspire confidence and self-expression in every customer \u2014 because <strong data-start=\"793\" data-end=\"821\">your shine is your story<\/strong>.<\/p><\/li><\/ul><p data-start=\"824\" data-end=\"915\">Carat Aura isn\u2019t just about what you wear \u2014<br data-start=\"867\" data-end=\"870\" \/>It\u2019s about <strong data-start=\"881\" data-end=\"897\">how you feel<\/strong> when you wear it.<\/p><p data-start=\"917\" data-end=\"946\"><strong data-start=\"917\" data-end=\"946\">Shine Bright. Shine True.<\/strong><\/p><\/div>            <\/div>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78349c3 e-flex e-con-boxed kitify-col-width-auto-no ignore-docs-style-no kitify-disable-relative-no e-root-container elementor-top-section e-con e-parent\" data-id=\"78349c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f4ab35 elementor-widget elementor-widget-heading\" data-id=\"8f4ab35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our team<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcf125a e-grid e-con-full kitify-col-width-auto-no ignore-docs-style-no kitify-disable-relative-no e-root-container elementor-top-section e-con e-parent\" data-id=\"fcf125a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a63d921 elementor-widget elementor-widget-image\" data-id=\"a63d921\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"468\" height=\"533\" src=\"https:\/\/carataura.com\/wp-content\/uploads\/2025\/06\/Profile-removebg-preview.webp\" class=\"attachment-large size-large wp-image-2444\" alt=\"\" srcset=\"https:\/\/carataura.com\/wp-content\/uploads\/2025\/06\/Profile-removebg-preview.webp 468w, https:\/\/carataura.com\/wp-content\/uploads\/2025\/06\/Profile-removebg-preview-263x300.webp 263w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c168a5 elementor-widget elementor-widget-image\" data-id=\"9c168a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"468\" height=\"533\" src=\"https:\/\/carataura.com\/wp-content\/uploads\/2025\/06\/Profile-removebg-preview.webp\" class=\"attachment-large size-large wp-image-2444\" alt=\"\" srcset=\"https:\/\/carataura.com\/wp-content\/uploads\/2025\/06\/Profile-removebg-preview.webp 468w, https:\/\/carataura.com\/wp-content\/uploads\/2025\/06\/Profile-removebg-preview-263x300.webp 263w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6ec23d elementor-widget elementor-widget-image\" data-id=\"c6ec23d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"468\" height=\"533\" src=\"https:\/\/carataura.com\/wp-content\/uploads\/2025\/06\/Profile-removebg-preview.webp\" class=\"attachment-large size-large wp-image-2444\" alt=\"\" srcset=\"https:\/\/carataura.com\/wp-content\/uploads\/2025\/06\/Profile-removebg-preview.webp 468w, https:\/\/carataura.com\/wp-content\/uploads\/2025\/06\/Profile-removebg-preview-263x300.webp 263w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc3ed19 elementor-widget elementor-widget-heading\" data-id=\"fc3ed19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">founder &amp; ceo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45e4c9f elementor-widget elementor-widget-heading\" data-id=\"45e4c9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">co founder &amp; cto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f30559 elementor-widget elementor-widget-heading\" data-id=\"1f30559\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Co founder &amp; coo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ABOUT USOur StoryOur Mission CARAT AURA KNOW YOUR AURA Elegance. Purity. Innovation. At Carat Aura, we don\u2019t just create jewelry \u2014 we craft timeless expressions of beauty, individuality, and modern luxury. Founded in the heart of Surat, India\u2019s diamond capital, Carat Aura blends heritage craftsmanship with cutting-edge design to bring you exquisite pieces in 925 silver Each piece tells a\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-15","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/carataura.com\/index.php\/wp-json\/wp\/v2\/pages\/15","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carataura.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/carataura.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/carataura.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/carataura.com\/index.php\/wp-json\/wp\/v2\/comments?post=15"}],"version-history":[{"count":31,"href":"https:\/\/carataura.com\/index.php\/wp-json\/wp\/v2\/pages\/15\/revisions"}],"predecessor-version":[{"id":2454,"href":"https:\/\/carataura.com\/index.php\/wp-json\/wp\/v2\/pages\/15\/revisions\/2454"}],"wp:attachment":[{"href":"https:\/\/carataura.com\/index.php\/wp-json\/wp\/v2\/media?parent=15"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}